Class 10/22

In this video we see several cute little girls dolled up in princess gear shouting the word "fuck" and spouting stats about pay inequality and sexual violence. My response to this video? Their message was received loud and clear. I think it's a creative idea to not only create awareness for women's fundamental rights while earning a profit. Yes, the company responsible for this advertisement is a for-profit company. It says so, right on their "about" page: "FCKH8.com is a for-profit T-shirt company with an activist heart and a passionate social change mission: arming thousands of people with pro-LGBT equality, anti-racism and anti-sexism T-shirts that act as 'mini-billboards' for change." But while the company is making a profit, I believe that using this positive message is not only good advertising that sets the company apart from others, but it also draws attention to real issues that plague out society today. Sure their language may be vulgar, but as they said in the video, maybe we should be less concerned about washing the little girls mouths out and more concerned with cleaning up society's stereotypical expectations and treatment of women.