Class 9/8

The design of the Kmart 'ship' commercial is to motivate viewers to purchase at Kmart stores because of their convenient shipping options. The tone the actors use help to enhance the comical side of the persuasion, and they certainly did a good job of captivating the audience with the bold use of the word 'ship', but the commercial is almost euphemistic because it leaves viewers thinking of another word. The use of different ages, genders, sociological backgrounds, and repetition also help the commercial to be more relatable to viewers.